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We consistently try to conceptualize and execute projects which are unique, first of its kind and benchmarks on their own.Īavishkar Media Group has expertise in media & brand management, consultancy & training in the field of broadcasting, CATV & distribution industry. We have also been playing the vital role of bridging the gap between various stakeholders in the entire B&CS industry. Click here to join our channel and stay updated with the latest Biz news and updates.Aavishkar Media Group is a pioneer in the Indian Broadcasting & CATV Industry for the last 29 years. Like us on Facebook and follow us on Twitter.įinancial Express is now on Telegram. Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. JioMart is already using Whatsapp to reach the target audience and the platform is also used to confirm orders and send order details. Facebook is also expected to launch its payments service soon in the near future via Whatsapp which is likely to help JioMart’s business consolidate even further on one platform. The investment makes US-based social media platform Facebook the largest minority shareholder in Jio Platforms. In April 2020, Facebook and Reliance Jio announced a multi-billion dollar deal where Facebook agreed to pick up nearly 10% stake in Jio for Rs 43,574 crore ($5.7 billion). After the announcement of Facebook-Jio deal, Paytm had also later announced its plan to bring kiranas into play as the company looks to ramp up hyperlocal deliveries in about 100 Indian cities. Once this takes off, everyone in the industry will benefit and we will also be a beneficiary,” Vijay Shekhar Sharma added. “Jio-Facebook partnership may be calling the country where consumers start to place orders to neighborhood stores. On the other hand, JioMart is incepted on the premise that an item will be sourced from a local store and will be later shipped to a customer’s home. However, one thing that Paytm hasn’t been able to do is business around online-to-offline, he said. We spent more money than government programs cumulatively to change the behaviour,” he said. “It takes a huge amount of capital to change customer behaviour and it took us tens of thousands of crores to make users pick up the phone and scan a QR code. While retailers and e-commerce platforms may feel intimidated by the biggest cross-country deal of this year between Mukesh Ambani’s Reliance Jio and Mark Zuckerberg’s Facebook, homegrown digital payments platform Paytm founder Vijay Shekhar Sharma claims that this could actually be beneficial to the firm. The Jio-Facebook deal may mark a change in consumer behaviour, and the whole industry will benefit from this, Vijay Shekhar Sharma told CNBC TV-18.
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